I am sure most of us would agree that SEO has changed dramatically over the last 10-15 years - and will continue to do so!
So, .......how has it changed?
Google recently announced that they are working on archiving every tweet ever disseminated, and are allowing users to search for tweets grouped by topic from specific time periods (according to HubSpot, May 24, 200). "Twitter timeline search" is the latest in a series of moves designed to make search engines even more relevant to an individual's tastes. The number of pages being indexed has grown at an incredible rate; there are now over 10 billion pages being recognized. As a result, ranking at the top of the search results is becoming more and more difficult. Such an increase in competition as well as continual changes in search engines' requires new techniques and approaches to site optimization. SEO is very much a living and breathing practice which must evolve as searches and searchers change.
Is search engine Page Rank important? Why or Why not ?
Page Rank (named after Larry Page) is a quality score that Google gives to every page on a site. This score, which ranges from a low of zero to a high of ten, indicates how popular that particular page is. Historically, this score was highly regarded and considered a strong indicator of the number of inbound links from other websites to the page in question. Recently, Google has removed this score from Google Webmaster Tools, which implies that Google is moving away from this metric.
How do you think localization and personalization have changed the relevance of search ranks?
From an individual user's perspective, localization and personalization of search results are great. Personalized results keep users coming back to a particular search engine because it can provide all sorts of pertinent information the user might not even know he or she wants yet.
From the perspective of a company that is trying to rank for keywords in which personalized search results show up, localized and personalized search results make the game harder. Google and Yahoo have proven that they will serve up localized and personalized results even for users who are not signed in to any personalized accounts (such as a Gmail or Yahoo Mail account).
Search rankings are especially important now! If companies do not spend the time to rank as highly as possible, they will simply become invisible to potential customers.
Once a business marketer understands (and is educated on) the effects that optimization can have, and the return it can bring, he or she will see how vital it is to engage in SEO. With the ever increasing competition to get to the top, getting started right away is the key to success.
I think SEO is a vital component of marketing online! It is definitely evolving, and businesses should focus on their online marketing now - more than ever!
Great job Amy, I couldn't agree more. Your blog had gotten me to think back about 15-20 years and how hard it was to shop for motocross gear. The latest and greatest were always available at the big retailers and the manufacturers always sent out catalogs when the newest clothes came out. Now the whole game has shifted drastically and basically the only companies left are the ones that adopted the use of the internet, and internet marketing at an early stage. Locally Bob's Cycle Supply comes to mind! It is really incredible to think about how many companies / shops / and manufacturers went out of business; the ones without the internet presence! So get on board now!
ReplyDeletePage rank and Larry Page? Certainly you jest!
ReplyDelete