This week, we read about Ad Serving in Chapter 6 of our Internet Marketing text.
I came across this video on YouTube, which I found to be very interesting!
I think many websites, specifically the ones that provide free content or information, depend heavily on advertising in order to continue their operations. Many of these sites do not have the technical and business development infrastructure to recruit their own advertiser accounts and serve their own ads. As a result, they rely on other websites, like third party advertisement serving companies, to recruit the advertisers and serve those ads on publishers’ websites. This arrangement allows websites to focus on what they do best - and save time and money of course!
Check it out!
http://www.youtube.com/watch?v=prh9kf1Jbmw
Great post and share: I ended up watching all three of the videos. Hosted by Google no less. Seeing as how they are dishing out so many ads it is very appropriate for them to explain the who, the what, and the why on Ad Serving!
ReplyDeleteAmy--nice find! These videos do a great job explaining as serving. Google purchased one of the major ad servers (DoubleClick) a few years ago and that just solidified Google’s position as the most powerful advertising companies in the world. There were some anti-trust rumblings, but Google prevailed.
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