According to HubSpot's Marketing blog (5/27), there are 3 key lessons for new business bloggers.
1. Listen First - If you cannot contribute to a blog on a regular basis, try listening to conversations and comments on other people's blog. It can help you get a sense for what people are saying in your industry. By listening a couple hours a week, and by adding your opinion, you can definitely get a feel for what is valuable to your target demographic.
2. Blogging is More Than Text - It is very important to create fresh, remarkable content. Add pictures, videos, top ten lists, and answers to your customers/prospects as often as possible. It is also beneficial to write about things discussed on a daily basis with your customers.
3. Measurement is Key - Since online marketing moves so quickly, it is important to measure critical information automatically so you can respond quickly. The web moves in minutes and hours and your ability to monitor visitors, comments, links and leads is critical. Business bloggers can develop a content strategy that drives business results - by measuring these key metrics.
I think these lessons/tips are excellent, however, I disagree with the last half of lesson 2 - "posting things on a daily basis." I think that's a bit excessive. There would be tons and tons of information, and I think some individuals would either delete the blogs without reading them, or skim through certain sections.
What do you think?
I like the three key lessons. Lesson 1 resonated with me because I have always wanted to create a blog but was worried my content would be boring or not relevant. Lesson 2 is also important. Staying fresh and interesting will keep people reading your blog. Lesson 3 is the most difficult to sustain but none-the-less important. Having the time to maintain your blog and keep up with the comments and links would be difficult if you have a full time job and family.
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