That could prove a good idea, as research shows that visitors to Facebook and Twitter spend more money on the Web than Internet users. On average, Web users purchased less than $50 worth of goods online in Q1 2010.
On Facebook, the visitors who spend the most time on the site also spend the most dollars on online shopping, with an average of $67 in spending for the top 20% of visitors.
Internet users who did not visit Facebook at all bought significantly less online than average, spending only $27 during the quarter (as you can see above). Not only are retailers on Facebook targeting above-average spenders, but the audience missing from the site is also worth much less in revenues.
On Twitter, higher spending did not correlate with increased usage, but site users did spend more than average, and more than most visitors to Facebook.
With the various generations shopping online today, sites are no longer home to teenagers and young adults with lower disposable incomes. Instead, users tend to be savvy and frequent users of the Web overall, making them more likely to be online buyers as well.
I am really surprised by these results -to be completely honest. I guess I didn't realize how much money individuals (that were Facebook and Twitter visitors) spent compared to individuals who were not loyal to Facebook and Twitter.
What are your thoughts?
Emarketer, June 7, 2010
Well..."like" is O.K. and certainly businesses like like, but there is a world of difference between liking and being a huge fan, sometimes called a net-promoter.
ReplyDeleteDo I care about what you like? Yeah, sure. But I might go out of my way to check out something that you rave about.
Whaaa? Less than $50 online in 2010 so far? Who are these people?
ReplyDeleteIt makes sense ... those who sit on Facebook all day are likely enticed by ads as well as just use the internet more in general.
Great blog; it really has me thinking about the new FaceBook storefront allowing companies to now sell on FB (maybe my next blog?). I like the interaction but I can see a revolt on the way for many.....too much commercialization, too fast. It was inevitable that it would happen but acceleration in changes may be too much to some to bear.
ReplyDelete