Wednesday, June 16, 2010

5 types of posts to create a balanced blog

Are cooking and blogging similar?

I think they are!

When you make dinner, you take several ingredients and mix them together to create a balanced meal. Blogging should be looked at in the same way. Create a mix of posts using video, text, and more.

HubSpot believes there are 5 types of blog posts you should be writing about:

1.) Raisin Bran - Basic, Everyday Posts. These posts are the foundation of your blog. They should be educational and should include keywords in the title and throughout the body of each post.
2.) Spinach - Healthy, Thoughtful Posts. This type of post is designed to establish you as a thoughtful leader. Unlike your basic, everyday posts, these posts will be more in-depth and may take extra time to write.
3.) Roasts - Big Blog Projects. These are blog posts that involve extra research or analysis and take more time to create. This type of blog post can generate a lot of inbound links to your blog and discussion. Choose your topics wisely and this type of post will set your blog apart from the competition.
4.) Chocolate Cake - Sweet Stuff. Mix some fun into your blog. Typically this type of blog post will grab the reader's attention and can lead to lots of links and traffic. Video, images and cartoons are great examples of fun posts that help diversify your blog content.
5.) Tabasco - Posts That Start Fires. Make a bold statement about your industry. Just be prepared to defend yourself; this type of blog content can be polarizing. Expect to gain a lof of links and comments (good and bad). Be careful not to write too many of these, as you could lose your audience's trust.
I think these 5 tips are excellent!
Is anything missing?

How about an appetizer? Something yummy that gives people a chance to taste what you can do - but still leave them hungry for more?


1 comment:

  1. Hahahaha Great post Amy!

    I guess I never really thought about what really goes into a blog. My favorite part of blogging is adding a little "Tabasco". I like to make bold statements and get the conversation going.

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